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The 69 Items It Girls Will Buy in February 2026
Jan
As a fashion editor, being chronically online is mandatory. A New Year’s resolution to quit social media or stop online shopping is impossible for me, as I need constant awareness of the fashion set’s latest obsessions, current attire, and emerging must-have items. This knowledge is essential for my daily reporting and for answering the inevitable texts from friends and family asking, “What are the cool-girl items everyone is wearing right now?” I always have a ready answer, often preemptively.
For instance, despite it still being January, I’ve already pinpointed the items that chic dressers will be wearing and buying in February. My extensive research—watching TikTok videos, scrolling through Instagram, reading articles from respected fashion Substack writers, and integrating the trend forecasts of other Who What Wear editors—has culminated in a list of over 60 items. These are the pieces that experienced, innately stylish shoppers will add to their closets next month if they haven’t already.
ZARA
Plaid Shirt With Scarf Zw Collection
This new Zara top is not only chic but also very versatile. Tie the scarf around your neck, shoulders, or waist, and pair it with jeans or relaxed trousers.
The distressed wash is perfection.
Proenza Schouler
Uma Sandals
Transition from wearing them with tights or dress socks in winter to wearing them bare in spring and summer.
Heaven Mayhem
Clarke Cuff
It’s only a matter of time before this expensive-looking cuff is sold out everywhere.
Mandarin-style jackets are having a moment right now. Every time I wear this one, I get compliments.
cos
Layered-Collar Pima Shirt
I’m predicting that we will be seeing a lot of white button-up shirts with bib details.
The styling possibilities are endless.
Demellier
The Small Stockholm Bag
London-based handbag brand DeMellier just released the Stockholm bag, a bowler-style purse available in three sizes and beautiful neutral colors.
Toast
Solid High Cut One-Piece Swimsuit
If you’re escaping the cold for a seaside vacation, follow the lead of chic dressers and pack a black one-piece swimsuit.
SAME LOS ANGELES
Tassel Rope Belt
To tie around your bathing suit.
All The Ways
Louis Drawstring Pants
Lightweight drawstring pants pair perfectly with a bikini or one-piece swimsuit.
Herbert Levine
Sun-Kissed Embellished Suede Sandals
Herbert Levine just dropped these elegant flip-flops in beige, red, and black.
ZARA
Knit Kimono Wrap Jacket
Madewell
Suede Column Skirt
How is this pretty suede skirt both on sale and in stock?
SourceUnknown
High Vamp Mule Loafers
I love this silhouette because it looks great with pants and a midi skirt.
COS
Mock-Neck Wool-Herringbone Short Coat
It doesn’t matter what you style this coat with. The jacket becomes the outfit.
elie tahari
Silk Button Down Shirt
Everyone from Hailey Bieber to Elsa Hosk is wearing a colorful silk button-down shirt right now.
Guaranteed to sell out by February 28.
Staud’s best-selling Wally boots now come in a sock-like design. So chic!
Le Specs
Dream Boat Sunglasses
Sorry, thin rectangular sunglasses—oversize styles are what chic dressers are gravitating toward right now.
If you don’t own a robe coat yet, this is your sign to. The style is great to wear to the office over a blouse and trousers or on the plane with a sweater and sweatpant jeans.
COS
Merino Wool-Yak Zip-Up Polo Shirt
COS makes the best sweaters—period.
COS
Reprise Straight-Leg Jeans
These dark-wash jeans are a need.
If you had told me last year that in 2026 I’d be dreaming of buying a zebra-print tote bag, I wouldn’t have believed you. But that’s exactly what’s happening right now. I love this style because Nili Lotan has elegantly nailed the pattern, which is hard to do. Plus, the calf hair and black leather handle make it look very luxurious.
The It boots of 2026 are already selling out. Don’t say I didn’t warn you.
This funnel-neck jacket, which also comes in off-white, is one you’ll get a lot of wear out of this spring.
Tibi
Washable Cashmere Crewneck Cut Out Sleeve Sweater
This will become the hardest-working piece in your seasonless wardrobe. It’s simple yet special, with cutouts at the elbows and a thick scoop neckline that reads like a casual T-shirt, giving a relaxed yet put-together look. The best part is that you can wash the cashmere yourself instead of taking it to the dry cleaner.
ZARA
Faux Leather Elastic Waist Pants
The elastic waistband makes these a fail-proof purchase.
Khaite
Liria Ankle Strap Sandals
I got these as a holiday gift, so I can attest to the fact that they’re chicer in person and extremely comfortable.
Style this with a winter-white look for an après-ski moment.
Reformation
Santino Knit Top
Heaven Mayhem
Marlowe Necklace
VERAFIED
Chocolate Club Bag
Verafied, the handbag brand we all know and love for its Éclair style, just dropped a new silhouette that’s bound to be just as popular—if not more.
ZARA
Short Coat With High Neck
The other day, I saw an NYC editor at an event wearing this coat. I asked her where it was from, expecting her to say Sézane or COS, so I was very surprised when she said Zara.
Loeffler Randall
50mm Neive Croc-Embossed Leather Pumps
If I didn’t already own croc-embossed pumps, I would have added these to my cart and checked out in under a minute.
Lié Studio
The Lou Top Handle Bag
There’s little else to say besides that it’s stylish and well-priced.
H&M
Wool Polo Sweater – Navy Blue
Everyone needs a polo sweater in 2026.
Uniqlo
Heattech Extra Warm Cashmere Blend Turtleneck T-Shirt
Smart dressers in NYC know that Uniqlo’s Heattech shirts are the key to staying warm and looking fashionable in the winter.
Still Here
Everyday in Outside
Madewell
The Oaklynne Sneakers
Madewell’s new sneaker is here, and it’s so stylish. It also comes in red.
h&m
Pointelle Knit Cardigan
H&M
Flared Pointelle-Knit Pants
To pair with the cardigan and tank top above.
My new favorite Ugg style.
Fashion people may not wear a Lola Blanket outside the house, but they are most certainly wrapped in one when lounging on the couch. These blankets have become a hot commodity, selling out in the blink of an eye.
Nocturne
High-Waist Pleated Wide-Leg Pants
Gray trousers are just as much an essential as black ones.
Kallmeyer
Imogen Beaded Purse in Acrylic Beads
Kallmeyer never disappoints.
ZARA
Combination Lace Dress
Style this now with a wool coat and leather boots and then in the spring with a leather jacket and heeled sandals.
Toteme
Guipure Lace Tuxedo Scarf
The silk scarf on everyone’s lips and ShopMy pages.
Nordstrom
Maddox Ballet Flats
Nordstrom just dropped an $80 pair of ballet flats that look just like The Row’s Stella flats, which Kendall Jenner can’t stop wearing
YSL
Mombasa Small in Leather
Saint Laurent just reissued its cult-favorite Mombasa Bag, which every celebrity and stylish person owned in the 2000s.
Tibi
Double Collar Frank Trench
Tibi knows versatility is key, as seen with this trench coat that features an adjustable lapel, a detachable belt, and a double collar design.
Tory Burch
Contrast Collar Wool Sweater
Tory Burch always knows what It girls want to wear.
ZARA
Z.03 High-Waist Straight Long Length Jeans
Tall fashion people, these are for you.
Loeffler Randall
Noelle Ballet Flats
I can’t walk around NYC without spotting zebra-printed flats on at least three chic dressers.
Frankie Shop
Morgan Faux Fur Small Pouch
FP Movement
Downhill Diva Suit
I’ve heard many fashion content creators on TikTok talk about how flattering this ski suit is.
Moon Boot x Guest In Residence
Icon Low Boots
You need if you’re planning a trip to Aspen or Courchevel.
A red scarf is one of the most underrated accessories. The power it has to elevate any outfit is unmatched.
Quince
100% Mongolian Cashmere Shrunken Crewneck Sweater in Black
These remind me of the H-o-r-s-e track pants that It girls wore last spring.
One of my favorite pairs of pumps that I own. They’re so sleek and comfortable—even for walking around the city.
Finding a rich leather bomber jacket under $1000 has seemed like a challenge until this new one dropped.
h&m
Asymmetric Lace-Trimmed Skirt
I love the idea of pairing a delicate lace-trimmed skirt with something edgy, like a leather jacket. The contrast creates a very editorial look.
ZARA
Wool and Cashmere Bandana
