Tag Archives: Activation

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Puma Repositions Suede for Gen Z at Paris Fashion Week Activation

Posted on by admin
Puma Suede House Paris
25
Jan

PARIS — As Puma faces renewed speculation about a possible sale of the stake held by Artémis, the German sportswear group is under pressure to answer a familiar question confronting legacy brands: how to make itself feel culturally relevant again. The company revealed its answer during Paris Men’s Fashion Week. On Wednesday, the brand opened […]

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