Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen Z editors. Expect a download on the upcoming class of tastemakers, emerging designers, and shopping and style choices straight from the generation setting the trends. Gray sweatpants have quietly pulled off […]
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PARIS — As Puma faces renewed speculation about a possible sale of the stake held by Artémis, the German sportswear group is under pressure to answer a familiar question confronting legacy brands: how to make itself feel culturally relevant again. The company revealed its answer during Paris Men’s Fashion Week. On Wednesday, the brand opened […]



